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The "Un-carrier" is also sponsoring more than 60 Prides nationwide, including WorldPride in New York. (T-Mobile customers can also text "GLSEN" to 20222 to donate $5 directly.) Throughout June, the company is also partnering with PopSockets on a special Pride Poptivism PopGrip, with $2.50 from each sale being donated to GLSEN. For each entry tagged #UnlimitedPride, $1 will be donated to GLSEN, up to $10,000.
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T-Mobile is also encouraging users to post moments that changed their lives as a member of or ally to the LGBT community on the storytelling platform Wattpad. For every photo of the rings posted with #ArianaWithUs, T-Mobile will donate $1 to HRC, with a goal of up to $200,000 total. Participants can record their own messages of love and inclusion and post them social media. Before we dance down the street in a rainbow float funded by a fast food company, we need to think deeply about the people whose sexuality or gender identity causes them to live more dangerous lives than others and get to work doing something about it something that lasts.T-Mobile is teaming up with pop diva Ariana Grande to celebrate Pride and given back to the LGBT community: On June 14 and 15, Grande's "7 Rings" art installation will be transformed into an immersive "Pride Walk" outside her shows at Brooklyn Barclays Center. We don’t need Pride advertisements or month-long rainbow campaigns by companies chasing woke points. Sexually active gay men are still unable to donate blood: While the Covid-19 pandemic required the FDA to relax their standards from one year to three months, if queer men are actively having sex and even if they’re HIV-negative, they remain ineligible to donate, a move that many people think is rooted in prejudice rather than science.
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Privately owned businesses can still refuse to serve queer couples, as decided by the Supreme Court. One in five hate crimes is motivated by anti-LGBTQ+ bias, and Black trans women face disporportionate rates of prejudice. Performative rainbow campaigns look even less appealing when you consider the statistical facts. When dangerous legislation is introduced, or when people die, these companies - and their money - are nowhere to be found.” “And, like seasonal allergies, this interest in LGBTQ+ issues fades by late summer. “The success of a rainbow campaign is not measured by the progress it affects, but by the profit it yields,” they continued. Is your identity marketable enough to exploit? If not, can it be reduced to something that is?” they asked recently. “Pride month gives corporations the delicious opportunity to disguise their capitalism as activism when else is blatant exploitation rewarded with praise? An abundance of colorful products might foster the illusion of acceptance, but this support is conditional. On the topic of rainbow capitalism, Medusa - a non-binary musician and LGBTQ advocate based in New York - has quite a bit to say. Wal-Mart sells Pride merchandise, but was sued in 2015 for anti-gay discrimination by a couple who had fallen afoul of the company’s pre-2014 policy of denying benefits to same-sex couples (unless required by state law.) And now? The corporations that actively lobbied against marriage equality are slapping a rainbow on their products and claiming to support the queer community with a patronizing “Yaaaas Kween”.ĪT&T, for instance, wants you to celebrate Pride with them and sponsors the Trevor Project, a queer suicide prevention initiative, all while donating money to politicians that describe gay marriage as a “ breakdown of the family.” The Salvation Army may offer shelter to those in need and affordable thrifted clothing, but it also promotes a faith-based lifestyle, calling same-sex relationships sinful, and has a long history of anti-queer allegations against it. From the Stonewall riots, to anti-gay financial lobbying, to Reagan’s failure to protect gay communities during the AIDS crisis, queer people have been under threat for years. And the journey to where we are now wasn’t easy. It is easy to forget, in the wake of corporate support and rainbow flags everywhere, that gay marriage was only nationally legalized in the United States in 2015, six short years ago. Happy Pride Month! June is intended to be a beautiful celebration of queer life and liberation, of all the labor it took to make the progress we now take for granted.